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	<title>Brisbane Web Hosting Blog &#187; Web Development</title>
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	<description>Because we just love web hosting</description>
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		<title>Revolution, Marketing or Just Men&#8217;s Clothes?</title>
		<link>http://www.ingenuity.net.au/blog/2011/07/29/revolution-marketing-or-just-mens-clothes/</link>
		<comments>http://www.ingenuity.net.au/blog/2011/07/29/revolution-marketing-or-just-mens-clothes/#comments</comments>
		<pubDate>Fri, 29 Jul 2011 01:15:36 +0000</pubDate>
		<dc:creator>Emily</dc:creator>
				<category><![CDATA[Ingenuity Stuff]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Web Development]]></category>
		<category><![CDATA[Web Hosting]]></category>

		<guid isPermaLink="false">http://www.ingenuity.net.au/blog/?p=93</guid>
		<description><![CDATA[This year has been a real learning curve for me personally as I have embarked on a marketing mission for Ingenuity. With a marketing budget in my hot little hand, I bee-lined to the nearest Men&#8217;s fashion store to invest &#8230; <a href="http://www.ingenuity.net.au/blog/2011/07/29/revolution-marketing-or-just-mens-clothes/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>This year has been a real learning curve for me personally as I have embarked on a marketing mission for Ingenuity. With a marketing budget in my hot little hand, I bee-lined to the nearest Men&#8217;s fashion store to invest in some garb to make the guys look as good as they host. Thanks to Mirrian at <a href="http://www.yd.com.au">YD Mount Ommaney</a> for the clothes, <a href="mailto:&quot;clydew@gil.com.au&quot;">Clyde at E.Ze Beads</a> for the screen-printing and <a href=" http://www.bighit.com.au" target="blank">Big Hit Teamwear</a> for the embroidery, Pete and Glen now look the part as we trail all over Brisbane going to <a href=" http://networxevents.com.au/brisbane" target="blank">Networx Marketers Meetings events</a> and all over Ipswich to <a href=" https://www.ipswichchamber.org.au" target="blank">Ipswich Chamber of Commerce events</a>. I have met so many interesting and insightful people and continue to be amazed at the variety of great venues our city has to offer.<br />
Aside from the Networking and fashion hunting, I have had the absolute pleasure of talking to some of our clients about what they do and don&#8217;t like about Ingenuity. Annoyingly for me, the reviews were all overwhelmingly positive, making my job of finding ways to improve the company more difficult. After doing some competitor research it became increasingly obvious, that unless you were in the IT industry, it was almost impossible to decipher the content being spewed forth from web hosting companies&#8217; websites. I cringed to think that that might be us too.<br />
I put it to the boys that we start an&#8230;</p>
<p>AUSTRALIAN WEB HOSTING REVOLUTION.</p>
<p>A simple matter of using plain English, demystifying web hosting and answering the questions that people have about web hosting while continuing to provide the service we were already providing that was so far above the industry standard.<br />
We started the year with a complete overhaul of the website, which continues to be a work in progress as we attempt to revolutionise Australian web hosting, with continuous updates and information added to our <a href="http://www.ingenuity.net.au/support/knowledgebase/">knowledge base</a>.</p>
<p>Of course this isn&#8217;t enough, and we continue to try and find new ways to communicate our message to the world; Ingenuity Hosting is the mate who fixes your email, finds you a web developer, puts you in touch with someone to fix your PC and if you have a business; Ingenuity Hosting is Your Online Tech Department.</p>
<p><strong>Help us get our message out there and follow this link  <a href="http://www.facebook.com/ingenuityhosting" target="blank"><span style="color: #333333;"><img title="Facebook Like Button" src="http://www.ingenuity.net.au/about-us/newsletters/images/fblikeicon.jpg" alt="Like Ingenuity hosting on Facebook" /></span></a> to our Facebook page and hit that like button and you will go in the draw to win 2 tickets valued at $270 to <span style="font-size: small;"><span style="color: #ff6600;">FBall – Riverfire Cocktail Ball</span></span> to be held on the banks of the Brisbane River at <a href="http://www.riverlife.com.au/">Riverlife Function Centre</a>, Kangaroo Point on Saturday 3 September. For all the details go to<a href="http://www.fball.com.au"> www.fball.com.au</a>.</strong></p>
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		<title>Developing your Website – Step by Step</title>
		<link>http://www.ingenuity.net.au/blog/2008/09/16/developing-your-website-%e2%80%93-step-by-step/</link>
		<comments>http://www.ingenuity.net.au/blog/2008/09/16/developing-your-website-%e2%80%93-step-by-step/#comments</comments>
		<pubDate>Tue, 16 Sep 2008 06:37:53 +0000</pubDate>
		<dc:creator>Pete</dc:creator>
				<category><![CDATA[Web Development]]></category>

		<guid isPermaLink="false">http://www.ingenuity.net.au/blog/?p=19</guid>
		<description><![CDATA[If you’re a first time business person on the web, you need a certain amount of guidance as you go about designing and developing a website that suits your company’s needs. Even if you’re a beginner and have absolutely no &#8230; <a href="http://www.ingenuity.net.au/blog/2008/09/16/developing-your-website-%e2%80%93-step-by-step/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>If you’re a first time business person on the web, you need a certain amount of guidance as you go about designing and developing a website that suits your company’s needs. Even if you’re a beginner and have absolutely no idea as to how best to go about with the project, there are ways to get things done in record time if you’re dedicated to the job and a quick learner. So here they are, the things you need to do to build your website and have it up and running successfully in no time:</p>
<ul>
<li>Arm yourself with books and other sources of information that teach you about the process of web design and development. This is a good thing to do even when you’re not planning to develop the site yourself because you must appear knowledgeable when you’re talking to the designer who’s going to be taking care of the design and development processes.</li>
<li>Spend a few hours browsing the Internet surfing sites that are similar to the one you’re considering. While you don’t want to come across as a copycat, there’s no harm in adapting a good idea and making it your own as creatively as you can.</li>
<li>Map out a plan or flowchart to show how your site navigates.</li>
<li>Gather all the information (in print) that you need to put together a comprehensive yet concise website. Sort and sift this data into a form that’s suitable for the web.</li>
<li>Get a professional writer to optimize this content for search engines so that your site will be picked up by Google and its counterparts as they trawl the web.</li>
<li>Choose a domain name, make sure it’s available and get it registered.</li>
<li>Choose a web hosting company who will design, develop and maintain your site for you. Make sure that they are willing to take care of any edits and changes that are bound to arise on a day to day basis as you go through teething problems with your fledgling website. The changes must be done immediately because it’s imperative that your site irons out all the creases as soon as possible. The longer the delay, the more number of visitors you lose to poor design aspects. Also, take into account the costs that you will incur, both in terms of initial design fees and continuous hosting and maintenance fees.</li>
<li>Make sure your site is easy to navigate and that the pages load quickly.</li>
<li>While ads do generate revenue, the money does not pour in until your site gains popularity. So hold off the advertisements at least initially, and when you do incorporate them, make sure that they are the side salads and not the main course.</li>
<li>Once it’s up and running, continue to make changes and tweak details till it gets the look and feel that you’re gunning for. Improvement must be a continuous process based on your site’s performance and customer feedback.</li>
</ul>
<p><strong>About the author: </strong>This article is contributed by Sarah Scrafford, who regularly writes on the topic of <a href="http://www.webdesignschoolsguide.com/" target="_blank">web designing institutes</a>. She invites your questions, comments and freelancing job inquiries at her email address: <a href="mailto:sarah.scrafford25@gmail.com">sarah.scrafford25@gmail.com</a>.</p>
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