Brisbane Web Hosting Blog » Networking

Revolution, Marketing or Just Men’s Clothes?

Emily — Fri, 29 Jul 2011 01:15:36 +0000

This year has been a real learning curve for me personally as I have embarked on a marketing mission for Ingenuity. With a marketing budget in my hot little hand, I bee-lined to the nearest Men’s fashion store to invest in some garb to make the guys look as good as they host. Thanks to Mirrian at YD Mount Ommaney for the clothes, Clyde at E.Ze Beads for the screen-printing and Big Hit Teamwear for the embroidery, Pete and Glen now look the part as we trail all over Brisbane going to Networx Marketers Meetings events and all over Ipswich to Ipswich Chamber of Commerce events. I have met so many interesting and insightful people and continue to be amazed at the variety of great venues our city has to offer.
Aside from the Networking and fashion hunting, I have had the absolute pleasure of talking to some of our clients about what they do and don’t like about Ingenuity. Annoyingly for me, the reviews were all overwhelmingly positive, making my job of finding ways to improve the company more difficult. After doing some competitor research it became increasingly obvious, that unless you were in the IT industry, it was almost impossible to decipher the content being spewed forth from web hosting companies’ websites. I cringed to think that that might be us too.
I put it to the boys that we start an…

AUSTRALIAN WEB HOSTING REVOLUTION.

A simple matter of using plain English, demystifying web hosting and answering the questions that people have about web hosting while continuing to provide the service we were already providing that was so far above the industry standard.
We started the year with a complete overhaul of the website, which continues to be a work in progress as we attempt to revolutionise Australian web hosting, with continuous updates and information added to our knowledge base.

Of course this isn’t enough, and we continue to try and find new ways to communicate our message to the world; Ingenuity Hosting is the mate who fixes your email, finds you a web developer, puts you in touch with someone to fix your PC and if you have a business; Ingenuity Hosting is Your Online Tech Department.

Help us get our message out there and follow this link to our Facebook page and hit that like button and you will go in the draw to win 2 tickets valued at $270 to FBall – Riverfire Cocktail Ball to be held on the banks of the Brisbane River at Riverlife Function Centre, Kangaroo Point on Saturday 3 September. For all the details go to www.fball.com.au.

Networking Workshop about Networking

Pete — Mon, 29 Oct 2007 12:30:27 +0000

Last Thursday night I attended a Networx Marketing event on the topic of networking. Lisa Butler, Director of Paragon Associates and author of Networking Exposed was the guest speaker and lead us through the basics of how to network more effectively.

I personally believe I’m not great at networking – I tend to be a little shy, my interests are primarily technical and IT related, so it doesn’t give me much general stuff to chat about and I perpetually sound like I’m terrified. With saying this, even though I see people who carry themselves much better than I do, I still seem to have some reasonable success through networking. Sometimes I think my nervous nature helps me attract outgoing, extroverted people who can’t bear to see someone cowering in the corner by themselves.

Getting back to the topic, Lisa Butler gave a few good points and spoke well, but didn’t really present anything new – most of it was text-book networking stuff, but if you had never networked before, I’m sure you would have learnt a few things.

Even though I may seem terrified and I didn’t learn much from this evening, I ended-up speaking with more people than I usually do and, as always, I had a great time. The venue was also great (a personal favorite of mine) – The Press Club.

Here are a couple of pics with me – more photos from the night available here :

Networking – Sensory Marketing

Pete — Tue, 02 Oct 2007 00:08:52 +0000

Last Wednesday evening I attended a Networx Marketing event on Sensory Marketing – Branding through Experiences.

The evening was held at Riverlife providing us with a beautiful backdrop of the CBD at night and some very tasty nibblies provided by Zen Catering.

The panel of speakers included:

* Adam Arndell, General Manager, 5iveSenses Experiential Pty Ltd
* Simon Kenworthy-Dell, Managing Director, Straight Edge
* Danielle Geddes, CEO, Riverlife Adventure Centre

All of which did a great job educating and entertaining us with real-life examples of how to provide your clients with experiences that will make them keep coming back.

Each and every one of the Networx events I’ve attended have been good, but this particular evening was excellent (and to make things even better, I won a prize in the business-card draw too).

Here are some photo’s from the evening.

Networking – Maximising the Media

Pete — Sun, 09 Sep 2007 10:22:43 +0000

I attend a monthly business networking group – Networx Marketing and a couple of weeks ago I attended one of their events about Maximising the Media.

The venue was the Brisbane Powerhouse and speakers included Emma Blackwood (a news editor from Austereo), Amanda Fitzgerald (a news journalist and presenter from Network Ten), Daniel Sankey (chief of staff at brisbanetimes.com.au), Heather McWhinnie (an editor from bmagazine), and Sophie Gatward (the promotions and marketing director also from Austereo).

They answered questions about how best to liaise with the media, how to submit good PR articles, what they look for in PR submissions and a bunch of other things that we don’t really do at Ingenuity.

I know that all businesses should embrace the media and we should probably do a bit more of it… but we’ve found great success in word-of-mouth and online marketing.

Despite not being a topic of great interest, the networking benefits were still very good and there hasn’t been a Networx night I haven’t enjoyed.

Looking forward to the next event in a couple of weeks time on Sensory Marketing – Branding through Experiences.