Archive for September, 2007

Networking - Maximising the Media

Published at September 9, 2007 in Networking. 0 Comments

I attend a monthly business networking group - Networx Marketing and a couple of weeks ago I attended one of their events about Maximising the Media.

The venue was the Brisbane Powerhouse and speakers included Emma Blackwood (a news editor from Austereo), Amanda Fitzgerald (a news journalist and presenter from Network Ten), Daniel Sankey (chief of staff at brisbanetimes.com.au), Heather McWhinnie (an editor from bmagazine), and Sophie Gatward (the promotions and marketing director also from Austereo).

They answered questions about how best to liaise with the media, how to submit good PR articles, what they look for in PR submissions and a bunch of other things that we don’t really do at Ingenuity.

I know that all businesses should embrace the media and we should probably do a bit more of it… but we’ve found great success in word-of-mouth and online marketing.

Despite not being a topic of great interest, the networking benefits were still very good and there hasn’t been a Networx night I haven’t enjoyed.

Looking forward to the next event in a couple of weeks time on Sensory Marketing - Branding through Experiences.

Windows Webserver Outage

Published at September 4, 2007 in Ingenuity Stuff. 0 Comments

Over the past 24 hours (September 3 2007) an unplanned webserver outage occurred.

Our Windows web server experienced RAID issues which we spent a number of hours trying to fix. After little positive progress, instead of inconveniencing our clients any further we proceeded to purchase a new Windows server.

Normally server configuration, testing and installation in the data centre can take days and even longer when data from a previous system has to be migrated across to it. We have accomplished this task within 24 hours.

I’m sure there will still be a few minor issues that need addressing (things like customer scripts that were installed as a once-off solution for someone or other non-standard software that will need re-installing) but overall, everything is running again.

This outage did not affect any clients on either of our Unix servers nor would it have affected any email services.

To all Ingenuity clients - please accept our most sincere apologies for any inconvenience caused and thank you for your patience during the outage.